Search engine optimization (SEO) is a term bandied about by marketers, but do you know what it is? Technically, speaking, it’s the work of improving your website’s visibility in search engines. For example, when you search for “coffee” and your location on Google or some other search engine, it’s likely one well-known corporate chain will be listed as one of the top five results. Why? Because the company has done a brilliant job optimizing its search engine presence. Thanks to the modern reality that we search online day in and day out, SEO is worth investing in, whether you’re a solution provider or a vendor helping solution providers with their marketing. It is one way potential customers will find you when they need your services.
EO is one of those terms I’m sure you keep hearing when reading about marketing tips. We’ve also found it is one of those facets of marketing work that can take you into a serious time warp. You start updating keywords throughout your site, and before you know it, the entire day has passed. If you’re like us, your marketing strategy — and the time you spend on it — is spread across a whole handful of things, not just SEO. With this in mind, if you do have the time and resources to do some SEO work, here’s a list of a SEO basics to get you started while keeping you out of that time warp:
Clean up your copy. Dense and wordy copy on your website not only makes it hard for your site visitors to navigate your pages, they also lower your chances of good SEO. Take some time to include shorter paragraphs, paragraph headers, bullets and anchor text.